SOUL SUSHI
Digital Design - Web, Email, Ads
The client is an experienced sushi chef that wants to start a private sushi catering business. They needed an online presence including a website, email designs, and online ads.
The Website
It’s important to gather information to create an effective information architecture before any design is taking place.
Then building the wireframe to establish the content and features. After that has been approved by the client, then I went ahead and create the actual design.
Email Design
Email is another form of communication with the brand’s customers, so it was important that the email design also reflect the branding. This creates trust and credibility as a brand.
Banner Ad Design
As a new business, the use of digital ads is necessary to increase brand awareness and generate leads. These ads are directly targeting audiences who fit the brand’s customer demographic.
Since digital ads are much smaller in size, it’s important to be concise with the copy. The visual will do most of the work in letting users grasp what they’re seeing.
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