MARKS & MAKER
Email Redesign
I was taking a free branding boot camp course from Marks and Maker. I noticed that their emails could use a brand template, so I decided to create a template for them.
That later spiral into me making a video on how to redesign a simple email.
I believe every brand should have a professional set of email templates to use for different purposes. You’ll be able to come across as more credible and trustworthy.
Process
- Design: First, I design the new email in Photoshop.
- Storyboarding: Then I sketch out the video layout and animation movements.
- Scriptwriting: I wrote out the script for a voiceover following the storyboard.
- Animation: I broke the designs into pieces and animate each element accordingly in After Effects.
- Audio: I use a software to get a professional-sounding voiceover. I picked a nice upbeat background song to go with the video.
- Video Editing: I compile the animation and the audio together in Premiere Pro.
It may look like a simple video project, but it required a multi-step process to bring it to completion.
Notice the difference a brand template can do for regular emails.
Important branding elements that can make a difference to a regular email.
My Thoughts
This was more of a passion project on a whim. It took much longer than anticipated. I learned a lot from ideation to execution.
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